This project examines the rise of right-wing ideologies on YouTube, focusing on the Intellectual Dark Web and its use of strategic appropriation to reshape cultural symbols. Using Donald Trump's 2017 candidacy to 2025 as a case study, it analyzes the shift in the term "woke" from a symbol of political awareness to a pejorative used to discredit progressive ideals.

Copywriting and creative direction for JOCCA's TV spot. The project was filmed in collaboration with El Ciervo Pálido.

Jornada Partida is a project that explores the workspace as a stressful environment, triggering a dreamlike world. It combines digital scenography and performance to immerse the audience in the tension between reality and escapism.

Mucho is a design-driven initiative that tackles the sustainability challenges of the textile industry. Through research and innovation, the project culminates in a mobile app that helps users optimize their wardrobes.